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課程名稱 |
資訊管理
INFORMATION MANAGEMENT |
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開課學期 |
97-1 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
許瑋元 |
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課號 |
GMBA7027 |
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課程識別碼 |
749EM0530 |
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班次 |
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學分 |
2 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二A,B(18:25~20:10) |
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上課地點 |
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備註 |
本課程以英語授課。GlobalMBA degree&Certificate students only教室與曹承礎合開
限本系所學生(含輔系、雙修生)
總人數上限：66人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/971GMBAMIS |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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課程概述 |
This course focuses on strategic role of information systems (IS) in modern organisations. This course assists students to make sense of various IS strategies and how such strategies have been succeed or failed in the global marketplace. Topics of the course includes concepts of IS strategies, global IT issues, information goods, online market mechanism, outsourcing and IT/business alignment. |
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課程目標 |
On completion of this course a student should be able to:
1. Understand the concept of information systems strategy
2. Acquire knowledge of impacts of IS on business strategy
3. Understand the influence of technological changes on the global and electronic marketplace
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
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參考書目 |
This course adopts no single core text book, most of readings will consist of
various journal articles. |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Group Project |
40% |
Student will formulate a group of 5 students. Each group will prepare an oral presentation (20 minutes) and a white paper (5-8 single-space pages). In preparing for this project, you need to assume that you are an entrepreneur developing a high value IT-enabled business proposal. |
2. |
In-class Participation |
20% |
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3. |
Final Exam |
40% |
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週次 |
日期 |
單元主題 |
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Week 1 |
9/16 |
<pre><b>Course Overview and Introduction
-Introduction to the course and the organisation aspect of this course.</b>
-<b>Class activity:</b>
Class Debate
-<b>Reading:</b>
Carr, Nicholas <i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week1/IT%20doesnt%20Matter.pdf">“IT doesn't Matter”</a></i> Harvard Business Review, May2003, Vol. 81 Issue 5, p41-49
<br><a href="http://www.roughtype.com/">
Nicholas Carr Blog</a>
<a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week1/Syllabus.doc">Syllabus Download</a></pre>
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Week 2 |
9/23 |
<pre><b>IT and Business Alignment</b>
-Discussion on managing the strategic alignment between IT and business
<b>-Class activity:</b>
Toyota IT development case
<b>-Reading:</b>
Chan, Y. <i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week2/WHY%20HAVENT%20WE%20MASTERED%20ALIGNMENT%20THE%20IMPORTANCE.pdf">“Why Haven’t We Mastered Alignment? The Importance of the Informal Organization Structure.”</a></i> MISQ Executively (1:2), 2002, 97-112
Peter Weil and Sinan Aral<i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week2/Weil.pdf">" Generating Premium Return on Your IT Investment" </a></i> MIT Sloan Management Review,winter 2006 VOL.47 NO.2
Luftman, J. and Brier <i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week2/Achieving%20and%20Sustaining%20Business-IT%20Alignment.pdf">“Achieving and Sustaining Business-IT Alignment"</a></i> California Management Review, (42:1), 1999, pp. 109-122
New!!!<i> <a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week2/strategic%20grid.pdf"> Strategic Grid.pdf</a></i>
</pre> |
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Week 3 |
9/30 |
<pre><b>IT and Balanced Scorecard</b>
-Understand the use of balance scorecard to support strategic IS planning
<b>-Class exercise:</b>
Balance score card
<b>-Reading:</b>
Martinsons, M. Davison, R. and Tse, D. <i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week3/The%20balanced%20scorecard%20a%20foundation%20for%20the%20strategic%20management%20of%20information%20systems.pdf">“The balance scorecard: a foundation for the strategic management of information systems”</a></i>, Decision Support Systems, 25, 1999, pp. 71-88
Robert S. Kaplan and David P. Norton <i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week3/Kaplan.pdf">Using the BalancedScorecard as a StrategicManagement System</a></i> HARVARD BUSINESS REVIEW lanuary-Febmary 1996
</pre> |
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Week 4 |
10/07 |
<pre><b>Managing Emerging Technologies</b>
-Discussion on how organization can gain competitive advantage by managing the emerging technologies
<b>Class exercise:</b>
Tracking emerging technologies
<b>Reading:</b>
<a href="http://www.technologyreview.com/specialreports/specialreport.aspx?id=25"> 10 Emerging Technologies 2008</a><i>
Lacity, M. <i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week4/Creating%20Global%20Shared%20Services%20Lessons%20from%20reuters.pdf">“Creating Global Shared Services: Lessons from Reuters,”</a></i> MISQ Executive, (7:1), 2008, pp. 17-32
<i> Illustration by Bell Mellor<a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week4/Nomads_1.pdf"> Nomads at last</a> Apr 10th 2008 From The Economist print edition </i>
</pre> |
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Week 5 |
10/14 |
<pre><b>Information Goods</b>
-Understand the concept of electronic commerce and development of information goods
<b>Class discussion:</b>
Apple <i><a href="http://www.apple.com/hotnews/thoughtsonmusic/">“Thoughts on Music”</a></i> by Steve Job
<b>Reading:</b>
Porter, M.E.<i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week5/Strategy%20andthe%20Internet.pdf"> "Strategy and the Internet," </a></i>Harvard Business Review (79:3), 2001, pp. 63-78
The Economists, 2007 Digital Music
<i> <a href="http://www2.sims.berkeley.edu/resources/infoecon/">The Information Economy</a></i> by Hal Varian
<i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week6/Nokia.pdf"> Nokia CWM services</a></i>
<pre> |
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Week 6 |
10/21 |
<pre><b>IT Outsourcing and Offshoring</b>
-Understand the concept and recent development of IT sourcing strategies
<b>Class exercise:</b>
Discussion on offshoring model
<b>Reading:</b>
Venkatraman, N.<i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week6/ffshoring%20Without%20Guilt.pdf">“Offshoring Without Guilt,"</a></i>MIT Sloan Management Review, (45:3), 2004, pp.13-17
Aron, R. and Singh, J.<i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week6/Getting%20Offshoring%20Right.pdf">"Getting Offshoring Right,"</a></i>Harvard Business Review, December 2005
<i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week6/Outward%20bound.pdf">“Outward bound”</a></i>, The Economist, Special Report Emigration, Sep 26th 2002
</pre> |
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Week 7 |
10/28 |
<pre><b>IT Risk Management</b>
-Understand the concept of risk management
<b>Class exercise:</b>
case study on risk management
<b>Reading:</b>
Duta, A. and McCrohan, K. <i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week7/Managements%20Role%20in%20Information%20Security%20in%20a%20Cyber%20Economy.pdf">“Management’s Role in Information Security in a Cyber Economy,”</a></i> California Management Review, (45:1), 2002
Straub, D. and R. J. Welke <i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week7/Coping%20With%20Systems%20Risk%20Security.pdf">“Coping with Systems Risk: Security Planning Models for Management Decision-Making”</a></i> MIS Quarterly, (22:4), 1998, pp. 441-469.
<i><a href="https://ceiba.ntu.edu.tw/course/7ce97b/content/Week7/ca_en_Global_Security_Survey.final.en.pdf"> The Global Security Survey</a></i>, 2007 . |
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Week 8 |
11/04 |
Presentation |
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Week 9 |
11/11 |
Presentation |
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Week 10 |
11/18 |
IT Scope Overview: Creating Business Values and Competitive Advantages with IT |
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Week 11 |
11/25 |
Foundations of Business IT: Data Management and Decision Support |
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Week 15 |
12/23 |
Privacy and information protection |
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Week 16 |
12/30 |
Managing e-business |
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Week 17 |
1/06 |
Building and Managing Systems |
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Week 18 |
1/13 |
Project presentation |
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